Logo Unveiled on Opening Day of Official Competition at the HSR The Mitty Presented by Hagerty
BRASELTON, Georgia (April 24, 2026) – Historic Sportscar Racing (HSR) unveiled its official 50th Anniversary logo today at Michelin Raceway Road Atlanta (MRRA) in preparation for the organization’s Golden Anniversary in 2027.
The logo prominently features a bold, black No. 50, symbolizing the milestone anniversary, with the HSR logo positioned beneath. Incorporated within the zero is a depiction of a 1960’s era period-correct sports car set against a rising sun, capturing both HSR’s rich heritage and its forward-looking future.
“As we celebrate 50 years with this Golden Anniversary logo, it’s a reminder of how far HSR has come,” said IMSA President John Doonan. “From its early milestones, supported by leaders like one of my predecessors David Hinton, to a partnership that ultimately led to IMSA becoming part of HSR’s story in 2022, this logo reflects that journey and the strong momentum we carry into the future.”
HSR was founded in 1977, debuting with its inaugural event, the Walter Mitty Challenge at Road Atlanta, which has evolved into the HSR The Mitty presented by Hagerty. Appropriately enough, the unveiling took place Friday at MRRA on the opening day of the 48th running of the HSR The Mitty presented by Hagerty.
In the past nearly 50 years, HSR has grown into the premier platform for vintage and historic competition at world-renowned venues such as MRRA, Daytona International Speedway, Sebring International Raceway, Watkins Glen International and more.
“The unveiling of the 50th Anniversary logo truly signifies the legacy of HSR and future of the organization,” said Hinton, the former HSR President and Co-Owner and Current Board member. “Next year will be exciting when we celebrate the history of the series through its iconic events, cars and partners that have been instrumental to HSR’s success since its founding.”
Following its acquisition by the International Motor Sports Association (IMSA) in 2022, HSR has entered a new era of growth, establishing an unprecedented level of key partnerships and introducing new classes and racing series aimed at strengthening the series’ future and attracting a broader audience.
Tickets for the 48th HSR The Mitty presented by Hagerty at Michelin Raceway Road Atlanta can be purchased online at: https://am.ticketmaster.com/
About HSR: Historic Sportscar Racing (HSR) is the premier vintage and historic racing series in North America. It was formed in the mid-1970s with an inaugural event at Road Atlanta and became a part of International Motor Sports Association (IMSA) in 2022. There was one goal then and it remains true today: to celebrate and enjoy the racing cars from the past. As a “time machine” of sights and sounds, HSR provides a venue for competitors and spectators alike to share in the wonderful history and excitement created by the cars that competed at race tracks around the world. HSR currently sanctions eight vintage and historic racing events at some of the world’s most renowned race tracks, including Daytona International Speedway, Michelin Raceway Road Atlanta, Sebring International Raceway, Watkins Glen International and more. The complete schedule and full event information can be found on HSR’s website at www.HSRRace.com. Look for the HSR Channel on YouTube and follow HSR on Facebook at www.Facebook.com/HSRrace/, on Twitter X @HSR_race and on Instagram @HistoricSportscarRacing.
