DAYTONA BEACH, Florida (November 8, 2025) – Historic Sportscar Racing (HSR) today announced a new official partnership with Christopher John Ltd., naming the Daytona Beach–based company as the Official Partner of HSR Celebrating British Motorsport Heritage.
Through the partnership, HSR and Christopher John Ltd. will celebrate the enduring impact of British design and performance — past, present and future — across the series’ most prestigious events, including all four races in the HSR Classic Endurance Championship presented by Mission Foods. The quartet of featured activation events includes this weekend’s 11th running of the HSR Classic Daytona 24 Hour presented by Mission Foods, at Daytona International Speedway (DIS), November 5 – 9.
Founded and operated in Daytona Beach, not far from HSR Headquarters, Christopher John Ltd. is a full-service British sports car specialist offering race preparation, engine and transmission builds, restoration, and custom performance upgrades for marques such as MG, Morgan, Lotus 7, Triumph, and more. For more than two decades, the Christopher John team has blended vintage craftsmanship with modern precision, keeping classic British sports cars performing at their best.
As part of the partnership, Christopher John Ltd. will spearhead a British Motorsport Heritage Showcase throughout the HSR season — a celebration of British culture, craftsmanship, and performance. Plans include a “Best of Britain” paddock experience, Suixtil Apparel pop-ups and the introduction of the Christopher John “Spirit of Britain Award,” a year-end award for the HSR competitor best demonstrating the culture and spirit of Great Britain in the HSR community.
The partnership also launches the British Motorsport Heritage Brand Collective, presented by Christopher John Ltd., a curated ecosystem of complementary British and British-inspired brands, including Morgan Motor Company, Fields Auto Works Cardinal Coupe, Caterham, Suixtil Apparel, and Morris Lubricants. Together, the Collective will highlight the shared DNA of authenticity, innovation, and performance that unites British motoring past and present.
Planned activations include paddock displays, branded hospitality activations, and cross-platform digital content through HSR’s channels — including the HSR Insider newsletter, website features, and livestream integrations. Select HSR events will also feature British-themed hospitality under the “Tea & Torque” VIP Lounge, with authentic apparel and product showcases from Collective partners. The Christopher John Ltd. Display at this weekend’s HSR Classic Daytona 24 Hour is located in the heart of the DIS infield FanZone.
Through the collaboration with HSR, Christopher John Ltd. and its partners will amplify the visibility of British automotive and lifestyle brands while enriching the experience for HSR competitors and fans.
Tickets for the 11th HSR Classic Daytona 24 Hour are available through Daytona International Speedway at https://am.ticketmaster.com/
For the HSR Classic Daytona 24 Hour event schedule, competitor entries and additional information, please visit the official HSR Event Page at www.HSRRace.com.
For the HSR Classic Daytona 24 Hour presented by Mission Foods event schedule, competitor entries and additional information, please visit the official HSR Event Page at www.HSRRace.com.
Christopher Sylvestri, President at Christopher John Ltd.: “Our mission at Christopher John Ltd. has always been to celebrate and sustain the passion for British sports cars. Partnering with HSR allows us to connect that passion with a community that appreciates authenticity, craftsmanship and performance. It’s an opportunity to showcase not just the cars, but the culture and character that define British motorsport.”
John Doonan, HSR President: “For decades, British marques have played a defining role in the history of motorsport. This partnership with Christopher John Ltd. not only celebrates that heritage but brings it to life in the paddock, connecting our competitors, fans, and partners with authentic craftsmanship and timeless design.”
About Christopher John Ltd.: Based in Daytona Beach, Florida, Christopher John Ltd. is a full-service British sports car specialist with more than two decades of experience in vintage race preparation, restoration, and performance integration. The company’s expertise spans MG, Morgan, Lotus 7, Triumph, and other legendary marques, blending old-world craftsmanship with modern tuning precision. Learn more at www.christopherjohnltd.com.
About HSR: An International Motor Sports Association (IMSA) property, Historic Sportscar Racing (HSR) was formed in the mid-1970s with an event at Road Atlanta. There was one goal then and it remains true today: to celebrate the racing cars from the past. As a “time machine” of sights and sounds, HSR provides a venue for competitors and spectators alike to share in the wonderful history and excitement created by the cars that competed at race tracks around the world. HSR currently sanctions eight vintage and historic racing events at some of the world’s most renowned race tracks, including Daytona International Speedway, Michelin Raceway Road Atlanta, Sebring International Raceway and more. The complete schedule and full event information can be found on HSR’s website at www.HSRRace.com. Look for the HSR Channel on YouTube and follow HSR on Facebook at www.Facebook.com/HSRrace/, on Twitter X @HSR_race and on Instagram @HistoricSportscarRacing.
