– Downforce Motorsports Named “Official Performance Vehicle Partner of HSR”
– Downforce to Showcase Superformance and Shelby American High-Performance Vehicles in the HSR Paddock
DAYTONA BEACH, Florida (September 17, 2025) – Downforce Motorsports and Historic Sportscar Racing (HSR) announced today a new multi-year partnership that will see Downforce Motorsports as the “Official Performance Vehicle Partner of HSR.” The collaboration underscores a shared mission to honor motorsport’s golden eras by celebrating the cars, craftsmanship and stories that continue to define performance today.
Founded in 2019 by Navy veteran Dan Long, Downforce Motorsports has quickly grown into the nation’s largest independent dealership of Superformance vehicles, including both new and pre-owned GT40s, Cobras, Shelby Daytonas, and Corvette Grandsports. With showroom locations in Wisconsin and South Carolina, Downforce Motorsports also serves as an official Shelby American dealer, offering an unmatched selection of heritage builds and modern performance solutions.
Beyond its robust inventory, Downforce Motorsports has distinguished itself as a trusted marketplace for historic race vehicles and racing heritage inspired cars with innovative replica race liveries – such as the legendary Ken Miles 1966-designed GT40 – and engine packages that range from traditional period-correct builds to modern Ford Performance crate engines like the Aluminator 52XS. The dealership has become a go-to name for enthusiasts seeking both authenticity and cutting-edge performance.
Downforce Motorsports is no stranger to HSR paddocks, where they regularly compete in their GT40 and showcase their lineup of cars. By placing vehicles on display in the same environment where they race, Downforce brings the on-track action to its customer experience.
Look for collaborative features from Downforce Motorsports and HSR in the paddock, on social media, and in custom video segments at events. The new HSR partnership will bring the action and heritage of our race weekends out of the paddock and to our fans around the world.
“Downforce Motorsports and HSR are cut from the same cloth,” Long said. “We are both passionate about celebrating history while driving it forward. Our partnership ensures that the iconic cars we deliver – GT40s, Cobras, and Daytonas – are showcased in the most authentic setting possible, surrounded by people who truly understand and appreciate their legacy.”
“HSR welcomes Downforce Motorsports into our growing family of partners,” said John Doonan, HSR President. “Dan and his team embody the spirit of heritage, craftsmanship, and performance that defines our paddocks. Their presence not only enhances the experience for our competitors and fans but also connects an affluent, enthusiast-driven audience with some of the most legendary performance cars ever built. This is a natural and exciting collaboration.”
About Downforce Motorsports: Founded in 2019 by Navy veteran Dan Long, Downforce Motorsports is the nation’s largest independe
nt Superformance dealer and an official Shelby American dealer. With locations in Wisconsin and South Carolina, the company specializes in GT40s, Cobras, Shelby Daytona Coupes, and Corvette Grandsports. Downforce Motorsports combines an extensive inventory with custom builds, innovative replica race liveries, and both heritage and modern powertrain solutions. Learn more at www.DownforceMotorsports.com.
About HSR: An International Motor Sports Association (IMSA) property, Historic Sportscar Racing (HSR) was formed in the mid-1970s with an event at Road Atlanta. There was one goal then and it remains true today: to celebrate the racing cars from the past. As a “time machine” of sights and sounds, HSR provides a venue for competitors and spectators alike to share in the wonderful history and excitement created by the cars that competed at race tracks around the world. HSR currently sanctions eight vintage and historic racing events at some of the world’s most renowned race tracks, including Daytona International Speedway, Michelin Raceway Road Atlanta, Sebring International Raceway and more. The complete schedule and full event information can be found on HSR’s website at www.HSRRace.com. Look for the HSR Channel on YouTube and follow HSR on Facebook at www.Facebook.com/HSRrace/, on Twitter X @HSR_race and on Instagram @HistoricSportscarRacing.
