– Hoosier Named an Official Partner of HSR and Presenting Sponsor of the HSR SascoSports International/American Challenge Presented by Hoosier
– Hoosier the First Proud Partner and Charter Member of the New HSR Tire Village that Showcases Elite and High-Performance Tire Brands at HSR Events
DAYTONA BEACH, Florida (May 9, 2025) – Officials from the Hoosier Racing Tire and Historic Sportscar Racing (HSR) today announced a multi-year agreement that will see the world’s largest racing tire manufacturer become an Official Partner of HSR. Within the new agreement, Hoosier has been named series presenting sponsor and a preferred tire of the HSR SascoSports International/American Challenge presented by Hoosier and the first proud partner and charter member of the new HSR Tire Village.
A fixture in the U.S. and now the global motorsports industry for nearly 70 years, Hoosier produces more than 1,000 different types of racing and high-performance tires for competitors in an endless list of various racing disciplines.
Hoosier has long been a popular tire of choice for HSR competitors, but this is the first time the racing tire giant has entered into an official partnership with the premier North America sanctioning body for historic and vintage motorsports competition.
One of HSR’s most popular and competitive championships, the SascoSports International/American Challenge presented by Hoosier is a battleground for classic sports cars from days gone by going head-to-head for International, American and Porsche class honors.
Hoosier’s support is also at the foundation of the HSR Tire Village. The Tire Village is HSR’s premier branding platform for elite tire brands, strategically located in the heart of the paddock or fan zone — where competition and community intersect. This activation brings tire technology, motorsport passion, and consumer interaction together in a uniquely immersive setting.
As the founding partner of the HSR Tire Village, Hoosier gains access to a full complement of high-impact benefits, including trackside and paddock branding, premium display space and exposure across HSR’s broad digital platforms, print communications, at-track PA announcements and much more.
Next up on the 2025 HSR calendar is the HSR Watkins Glen Classic 6 Hour presented by Mission Foods at Watkins Glen International, June 11 – 14. Please visit www.HSRRace.com for more information.
Joerg Burfien, President & CEO, Hoosier Racing Tire: “At Hoosier, competition is in our DNA and for nearly 70 years, we’ve built our legacy on delivering ultimate performance for racers at every level. Partnering with HSR is a natural extension of that legacy. This is a series where passion, history, and true racing spirit come alive. It exemplifies the fierce competition and timeless machines that define historic racing, and we’re proud to put our name behind it.”
John Doonan, HSR President: “Hoosier Racing Tire and Historic Sportscar Racing both having ‘racing’ in their names, and that is not the only similarity between our organizations or something that we take lightly. Hoosier and HSR are racing organizations rooted in a shared passion for great products and competition on the track and a close spirit of camaraderie and family spirit off the track when the racing day is done. We are delighted to welcome Hoosier to the HSR family and appreciate their investment and belief in HSR and our vision for the future of vintage and historic motorsports competition.”
About Hoosier: Hoosier Racing Tire, the largest race tire manufacturer in the world, has continually promoted passion, pride, and success in the racing industry since 1957. Based in Plymouth, Ind. its state-of-the-art facility, including a fully integrated technology and R&D center, is solely dedicated to engineering, designing, supporting, and manufacturing the over 1,000 different types of racing and high-performance tires currently produced. Instilled with the heritage of champions, Hoosier utilizes a model sales and distribution network to deliver winning results globally. Hoosier Racing Tire is a 100% subsidiary of Continental AG.
About HSR: An International Motor Sports Association (IMSA) property, Historic Sportscar Racing (HSR) was formed in the mid-1970s with an event at Road Atlanta. There was one goal then and it remains true today: to celebrate the racing cars from the past. As a “time machine” of sights and sounds, HSR provides a venue for competitors and spectators alike to share in the wonderful history and excitement created by the cars that competed at race tracks around the world. HSR currently sanctions eight vintage and historic racing events at some of the world’s most renowned race tracks, including Daytona International Speedway, Michelin Raceway Road Atlanta, Sebring International Raceway and more. The complete schedule and full event information can be found on HSR’s website at www.HSRRace.com. Look for the HSR Channel on YouTube and follow HSR on Facebook at www.Facebook.com/HSRrace/, on Twitter X @HSR_race and on Instagram @HistoricSportscarRacing.
